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Are you a new CEO eager to learn? Are you an existing CEO looking to improve the performance of your company? Do you aspire to be a CEO some day? Do you want to better understand what the CEO of your company should be doing and how you can help?
Our book has been read by CEOs of Fortune 500 companies, start-up companies, non-profit enterprises, school administrators and every shape and size of enterprise in between. While written with profit-making enterprises in mind, the feedback we have received is that the insights we share have widespread applicability to any form of organized undertaking. And it’s not just the leaders of enterprises that have written to tell us how useful they found it, but employees at every level have told us that it has given them a better understanding of what is going on within the enterprise in which they work.
Read the description below and then download the sample of chapters to get a sense of what generated all this positive feedback.
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Every CEO is haunted by the frustrations of the job. Managers pursue their own agendas, plans fall behind schedule and results come up short of expectations. The title and pay are nice, but along with them comes a sense of powerlessness: How can the CEO get the whole organization moving as one in the intended direction?
The Enlightened CEO is the first book to provide a complete answer to that question. Previous books, while helpful, either focus exclusively on just one or two dimensions of the CEO’s job, or prescribe solutions which are unnecessarily complex. Instead, the authors offer a prescription which includes all that CEOs must do to achieve the performance they seek for themselves and their companies. And having worked with hundreds of CEOs and been CEOs themselves, they do so in terms that are simple, candid and direct, and which will hit close to home for every CEO.
The Enlightened CEO is really two books in one. The first third of the book helps you come to grips with your own strengths, weaknesses, concerns and aspirations — and to understand how these elements cause you to unwittingly sabotage your own performance. The authors offer a compelling and straightforward set of principles which will enable you to both optimize your own performance and achieve your vision for your company. These principles of enlightenment are exactly what the CEO needs in the rapidly changing business world of the 21st century – changes which have rendered older management models obsolete.
With these principles at the core, the remaining two-thirds of the book provides a clear and powerful roadmap that describes the CEO’s job in terms of six roles — from vision and strategy to execution, and from team-building to follow-through and communications. For each role, the authors provide colorful and candid examples of both effective and ineffective leadership approaches — examples which CEOs will recognize in both their own behavior and that of other leaders. The authors boil down every part of the CEO’s job to the core truths which separate success from failure.
In the end, your goal is not just to become a better CEO, but to lead a truly extraordinary company. However, CEO is the toughest job in business, and to achieve that success you must not only be an enlightened CEO — you must also build an enlightened company. Read this book, and you’ll not only be inspired to greater heights for yourself and your company, you’ll also have the real-world roadmap to get you there.
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